For the press Ninety.: press kit
Ninety. is an iOS Control Center widget for the moments when the world is too much. One tap plays ninety seconds of brown noise that gently pulses with a slow breath rhythm, and ends on its own. Made quietly by sthreelabs as the first app in the Sensory & Focus chapter: small tools for difficult moments.
All materials on this page are free to use in editorial coverage of Ninety. Please credit sthreelabs.
01.Quick facts
- App name
- Ninety. (with the trailing period; the period is part of the brand mark)
- Maker
- sthreelabs
- Price
- $2.99 USD, one-time purchase. No subscription, no in-app purchases, no ads.
- Platforms
- iOS 18 or later. iPhone only.
- Languages
- English
- Categories
- Health & Fitness · Productivity
- Permissions
- None. No microphone, no location, no accounts, no analytics.
- Release
- v1.0, 2026 (see App Store listing for current date)
- Collection
- First app in the sthreelabs Sensory & Focus chapter
- App Store
- apps.apple.com/app/ninety
- Press contact
- hello [at] sthreelabs [dot] com
02.One-paragraph editorial copy
03.Three-line summary
One tap, ninety seconds of breathing brown noise, ends on its own.
No microphone, no accounts, no telemetry. $2.99 one-time. iOS 18+.
04.Pull quotes
05.App icon
1024×1024 PNG. Three appearance variants (default, dark, tinted). iOS 18 will auto-render whichever matches the user's settings.
06.Screenshots
App Store screenshot frames at iPhone 6.9" dimensions (1320×2868). Render-ready for press; no device chrome added on top.
07.Brand reference
Name and styling
The app's name is written Ninety. with a trailing period: the period is part of the brand mark, like Yahoo!'s exclamation point. Always include it in standalone uses. In flowing prose where the period would create awkward double-punctuation, prefer rephrasing to land "Ninety." at the end of a thought.
Studio name
The studio is written sthreelabs, lowercase, one word. Not SthreeLabs, not S3 Labs, not three labs.
Color palette
08.Background: what makes Ninety. notable
- Procedural audio. Ninety. generates brown noise live on-device via AVAudioEngine source nodes (Brownian motion + 30 Hz high-pass filter + breath LFO modulation). No bundled audio files. The breath envelope is computed sample-accurately as the audio plays: the rhythm isn't a recording, it's math.
- iOS 18 Control Center widget. Built on Apple's new
ControlWidget+AppIntentControlConfigurationAPIs. The pace selector (Slow / Quick) is a per-widget-instance configuration, set once when adding the widget, persisted by iOS, no in-app settings screen. - Anti-engagement by construction. The session ends on its own at ninety seconds. There is no streak counter, no total-time-played metric, no "today's sessions" badge, no leaderboard. The product makes itself less useful the more useful it is.
- Audience-finds-itself. Ninety. never uses clinical language about sensory overwhelm, ADHD, autism, or anxiety. The product is described entirely on the experience it serves (a moment of overwhelm) and the audience that needs it locates itself.
- First in a chapter. Ninety. is the first of six planned apps in the sthreelabs Sensory & Focus chapter: A Visible Hour, One Thing, Cue, Settle, and Quiet Hour will follow. Each addresses a different sensory or focus moment with the same studio voice and a shared warm-brutalist visual register.
09.About sthreelabs
sthreelabs is an independent studio making small, single-purpose iOS apps. The work is deliberately quiet: no analytics, no notifications, no subscriptions, one-time purchases at $2.99 (occasionally $4.99 for apps with recurring infrastructure). Apps include the paperback collection (Tallies, One Line in Time, A Spell of Work, A Deep Breath, A Place Recalled) and now the Sensory & Focus chapter, beginning with Ninety.
10.Get in touch
For interviews, review copies, or anything else: hello [at] sthreelabs [dot] com.