For the press Ninety. — press kit
Ninety. is an iOS Control Center widget for the moments when the world is too much. One tap plays ninety seconds of brown noise that gently pulses with a slow breath rhythm, and ends on its own. Made quietly by sthreelabs as the first app in the Sensory & Focus chapter — small tools for difficult moments.
All materials on this page are free to use in editorial coverage of Ninety. Please credit sthreelabs.
01.Quick facts
- App name
- Ninety. (with the trailing period — the period is part of the brand mark)
- Maker
- sthreelabs (Christopher Doherty)
- Price
- $2.99 USD, one-time purchase. No subscription, no in-app purchases, no ads.
- Platforms
- iOS 18 or later. iPhone only.
- Languages
- English
- Categories
- Health & Fitness · Productivity
- Permissions
- None. No microphone, no location, no accounts, no analytics.
- Release
- v1.0 — 2026 (see App Store listing for current date)
- Collection
- First app in the sthreelabs Sensory & Focus chapter
- App Store
- apps.apple.com/app/ninety
- Press contact
- [email protected]
02.One-paragraph editorial copy
03.Three-line summary
One tap, ninety seconds of breathing brown noise, ends on its own.
No microphone, no accounts, no telemetry. $2.99 one-time. iOS 18+.
04.Pull quotes
05.App icon
1024×1024 PNG. Three appearance variants (default, dark, tinted) — iOS 18 will auto-render whichever matches the user's settings.
06.Screenshots
App Store screenshot frames at iPhone 6.9" dimensions (1320×2868). Render-ready for press; no device chrome added on top.
07.Brand reference
Name and styling
The app's name is written Ninety. with a trailing period — the period is part of the brand mark, like Yahoo!'s exclamation point. Always include it in standalone uses. In flowing prose where the period would create awkward double-punctuation, prefer rephrasing to land "Ninety." at the end of a thought.
Studio name
The studio is written sthreelabs, lowercase, one word. Not SthreeLabs, not S3 Labs, not three labs.
Color palette
08.Background — what makes Ninety. notable
- Procedural audio. Ninety. generates brown noise live on-device via AVAudioEngine source nodes (Brownian motion + 30 Hz high-pass filter + breath LFO modulation). No bundled audio files. The breath envelope is computed sample-accurately as the audio plays — the rhythm isn't a recording, it's math.
- iOS 18 Control Center widget. Built on Apple's new
ControlWidget+AppIntentControlConfigurationAPIs. The pace selector (Slow / Quick) is a per-widget-instance configuration — set once when adding the widget, persisted by iOS, no in-app settings screen. - Anti-engagement by construction. The session ends on its own at ninety seconds. There is no streak counter, no total-time-played metric, no "today's sessions" badge, no leaderboard. The product makes itself less useful the more useful it is.
- Audience-finds-itself. Ninety. never uses clinical language about sensory overwhelm, ADHD, autism, or anxiety. The product is described entirely on the experience it serves — a moment of overwhelm — and the audience that needs it locates itself.
- First in a chapter. Ninety. is the first of six planned apps in the sthreelabs Sensory & Focus chapter — A Visible Hour, One Thing, Cue, Settle, and Quiet Hour will follow. Each addresses a different sensory or focus moment with the same studio voice and a shared warm-brutalist visual register.
09.About sthreelabs
sthreelabs is an independent studio making small, single-purpose iOS apps. The work is deliberately quiet: no analytics, no notifications, no subscriptions, one-time purchases at $2.99 (occasionally $4.99 for apps with recurring infrastructure). Apps include the paperback collection (Tallies, One Line in Time, A Spell of Work, A Deep Breath, A Place Recalled) and now the Sensory & Focus chapter, beginning with Ninety.
10.Get in touch
For interviews, review copies, or anything else: [email protected].